What is First Party Data, and why should businesses care?

First-party data refers to information that a business collects directly from its customers or users. This data is obtained through various interactions, such as Rewarola app usage, website, surveys, and purchases.

It is considered highly valuable for several reasons:

Accuracy and Reliability

First-party data is typically the most accurate and reliable because it comes directly from your audience. There’s no middleman or data aggregation process that might introduce errors.

Customer Insights

It provides deep insights into customer behaviour, preferences, and demographics. This information can be used to create personalized marketing campaigns, products, and services.

Improved Customer Experience

Businesses can use first-party data to enhance the customer experience by tailoring offerings and communications to individual customer needs and interests.

Data Ownership

Since you collect it, you own and control your first-party data, reducing dependence on third-party data providers and potential privacy concerns.


With increasing data privacy regulations like GDPR and CCPA, relying on first-party data helps ensure compliance and build trust with customers who appreciate transparency and data security.

In summary, first-party data is crucial for businesses as it enables them to understand their customers better, improve their products and services, enhance marketing efforts, and navigate the evolving landscape of data privacy regulations. Speak with your Rewardola Business Consultant to know how your business can implement progress to collect First-Party Data with the Rewardola app.